Date of publication: 2018-03-12 20:04
85 years after Joe and Jeff Foster renamed their grandfather’s company, Reebok was fit to lead. Literally. Following the booming fitness trend, women around the world work out in the Reebok Freestyle while fitness professional Gin Miller became the face of Step Reebok. And that’s not all: THE PUMP innovation hits markets in 1989, making Reebok a household name in other categories as well.
Back on the right track, adidas added a new member to its team. With the acquisition of the Salomon Group and its brands Salomon, TaylorMade, Mavic and Bonfire, the company changed its name to adidas-Salomon AG.
This is where employees and visitors enter the World of Sports - the very unique campus of the adidas Group s headquarters.
Director Theodore Stanley, in association with his production group Harbor Film Company, was granted close access to Yamamoto. Best known as the Director of Photography for Bruce Weber&rsquo s documentary films &ldquo Letter to True,&rdquo &ldquo Chop Suey,&rdquo and &ldquo Boy Artist,&rdquo THIS IS MY DREAM represents Stanley&rsquo s debut as a documentary film director. Other notable credits include the Director of Photography for Chiara Clemente&rsquo s film, &ldquo Our City Dreams&rdquo and commercial work for the likes of Vera Wang, Ralph Lauren, and Chanel. In collaboration with editor Zak Tucker, Stanley has crafted a film that unveils Yamamoto&rsquo s artistic process in a way that will fascinate fashion insiders and neophytes alike.
What’s in a name? Everything, when you name it after a “Kaiser”. When the Franz Beckenbauer tracksuit model celebrated its debut, it became the first piece of apparel for adidas and opened a whole new business to a company that, so far, was famous for shoes.
Non-Hypebeast readers may not have bookmarked Grailed. The website is a second-hand market for coveted pieces of streetwear fashion, the “holy grail” in the mind of a collector. Currently a pair of size adidas futurecraft 9D sneakers is available for a more reasonable price of only $8,555.
Huge Conglomerate Presents A Harbor Film Company Production Directed By Theo Stanley / Edited By Zak Tucker / Produced By Chrissa Theodore Original Score By Sam Wagster / Sound Design By Corey Melious, Soundlounge
Two brothers working together for the best of the athlete. Sounds familiar? Well this story started across the channel, miles away from Herzogenaurach. While adidas continued to grow after its own 1959 miracle, two British men by the names of Joe and Jeff Foster gave their grandfather’s company “. Foster and Sons” (founded in 1895) a new name: Reebok. Keep it in mind for now, we will get back to this later.
adidas Y-8 took the time this past weekend to debut their Spring/Summer 2518 collection at Paris Fashion Week. This new collection once again reinvents the category of fashion sportswear. As Yohji has simply stated, “Y-8 has been the Uniform of the Street since 2558.” This season, Y-8 reconnects with street culture and reaffirms sport-style as its true essence and intention. The Spring/Summer 2518 collection fuses the language of Yohji Yamamoto and adidas in new and intriguing ways.
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